The Kraken is a brand of rum that has gained popularity in recent years due to its unique branding and high-quality ingredients. The name "Kraken" refers to a legendary sea monster from Nordic folklore, which is often depicted as a massive squid or octopus. The brand's logo and packaging feature a stylized image of the Kraken, which has become a recognizable symbol in the world of spirits.
The Kraken rum is made from a blend of Caribbean rums that are aged for a minimum of 2 years in oak barrels. The rum is then blended with a proprietary blend of spices and flavorings, which gives it a distinctive taste and aroma. The Kraken is known for its rich, smooth flavor profile, which features notes of vanilla, caramel, and spice. The rum is also relatively strong, with an ABV of 47% (94 proof), which makes it a popular choice among rum enthusiasts and cocktail enthusiasts alike.
Key Points
- The Kraken is a brand of rum that is known for its unique branding and high-quality ingredients.
- The rum is made from a blend of Caribbean rums that are aged for a minimum of 2 years in oak barrels.
- The Kraken is blended with a proprietary blend of spices and flavorings, which gives it a distinctive taste and aroma.
- The rum is relatively strong, with an ABV of 47% (94 proof), which makes it a popular choice among rum enthusiasts and cocktail enthusiasts alike.
- The Kraken is a popular choice for cocktails, particularly those that feature rum as the main ingredient, such as the Dark 'N' Stormy and the Kraken Colada.
The History of The Kraken

The Kraken brand was launched in 2010 by Proximo Spirits, a company that is also behind other popular spirits brands such as Jose Cuervo and Bushmills. The brand was created to fill a gap in the market for a high-quality, affordable rum that would appeal to a wide range of consumers. The name “Kraken” was chosen because of its associations with the sea and the mythology of the Nordic countries, which is reflected in the brand’s packaging and marketing materials.
The Kraken has been successful in part due to its unique branding and marketing efforts. The brand has partnered with a number of bars and restaurants to create specialty cocktails that feature The Kraken as the main ingredient. The brand has also sponsored a number of events and festivals, including the annual Rum Renaissance Festival in Miami. The Kraken has also been recognized for its quality, having won a number of awards at spirits competitions, including the International Wine and Spirit Competition and the San Francisco World Spirits Competition.
The Production Process
The production process for The Kraken involves a number of steps, including fermentation, distillation, and aging. The rum is made from a blend of molasses and sugarcane juice, which is fermented with yeast to create a mash. The mash is then distilled in a combination of pot and column stills to create a high-strength spirit, which is then aged in oak barrels for a minimum of 2 years. The rum is then blended with a proprietary blend of spices and flavorings, which gives it a distinctive taste and aroma.
Characteristic | Description |
---|---|
Age | Minimum of 2 years |
ABV | 47% (94 proof) |
Ingredients | Molasses, sugarcane juice, spices, and flavorings |
Aging | Oak barrels |

Cocktail Recipes

The Kraken is a versatile rum that can be used in a wide range of cocktails. One popular recipe is the Dark ‘N’ Stormy, which features The Kraken as the main ingredient, along with ginger beer and lime juice. Another popular recipe is the Kraken Colada, which features The Kraken, pineapple juice, coconut cream, and a splash of grenadine. The Kraken can also be used in more complex cocktails, such as the Kraken Sour, which features The Kraken, lemon juice, simple syrup, and a dash of egg white.
The Kraken has also been used in a number of innovative cocktails that feature unique ingredients and flavor combinations. For example, the Kraken Mule features The Kraken, ginger beer, lime juice, and a splash of cranberry juice, while the Kraken Smash features The Kraken, lemon juice, simple syrup, and a splash of peach puree. The Kraken has also been used in a number of dessert cocktails, such as the Kraken Crème Brûlée, which features The Kraken, cream, sugar, and a splash of vanilla extract.
Tasting Notes
The Kraken has a rich, smooth flavor profile that features notes of vanilla, caramel, and spice. The rum is relatively strong, with an ABV of 47% (94 proof), which makes it a popular choice among rum enthusiasts and cocktail enthusiasts alike. The Kraken is also relatively affordable, with a price point that is lower than many other premium rums on the market.
The Kraken has been recognized for its quality, having won a number of awards at spirits competitions, including the International Wine and Spirit Competition and the San Francisco World Spirits Competition. The rum has also been praised by critics and reviewers, who have noted its smooth, full-bodied flavor and its versatility in cocktails.
What is the ABV of The Kraken?
+The ABV of The Kraken is 47% (94 proof).
What is the aging process for The Kraken?
+The Kraken is aged for a minimum of 2 years in oak barrels.
What are some popular cocktails that feature The Kraken?
+Some popular cocktails that feature The Kraken include the Dark 'N' Stormy, the Kraken Colada, and the Kraken Sour.
In conclusion, The Kraken is a high-quality rum that is known for its unique branding and flavor profile. The rum is made from a blend of Caribbean rums that are aged for a minimum of 2 years in oak barrels, and is blended with a proprietary blend of spices and flavorings. The Kraken is a popular choice among rum enthusiasts and cocktail enthusiasts alike, and has been recognized for its quality and versatility. Whether you’re looking for a smooth, full-bodied rum to enjoy on its own or a versatile ingredient for cocktails, The Kraken is definitely worth considering.